Important Way of When to Build Niche Site with Keyword Research

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When built the right way, siloed sites cannot perform with sites over time, but Niche sites fifty-page have their advantages. One advantage of Niche sites with keyword research over select sites is this they are faster to build while a siloed site may have 90 to 150 or more pages and this site may only have between 35 to 50 pages instead of building a 150 page siloed site, you might as well build three to five sites all in different niches.  Why Niche Site is Important So instead of building a 150-page site about matrices, you would build five thirty-five to fifty-page sites about matrices, outdoor furniture, Christmas toys, exercise equipment, and LCD TVs. Depending on which one of these five perform better. You can build a siloed site in that Niche suppose of the five sites the site on LCD TVs performs the best you could then choose to build a siloed site about LCD, TVs.  Many people choose to build Niche sites because they use black hat methods if a site does get by Google they wil

The Essential Concept in SEO Almost no One Talks About

Relevance is an essential Concept in SEO that is rarely discussed. Google and other search engines want to present the most relevant and authoritative results to their users. 
Essential Concept in SEO



Two factors determine the relevance of a site:-
  1. Links that point to it and 
  2. The on-site content.
 
In their eagerness to get their content online, many webmasters overlook the fact unless their content is very relevant to whatever keywords they are targeting, their site will not rank. They scrambled to get links from "Authority" high DA sites, but many forget that unless the sites are topically relevant, linking them together might not make much sense. Suppose you have a site A About Pets. 


Inbound links from sites about cats, dogs, pet food, and Pet Health, would be topically relevant search links would boost the topical relevance of your niche topical relevance site. 

Similarly, Outbound links from your pet site to sites on pet insurance, dog training, pet adoption, and pet shelters would be topically relevant. They would boost the topical authority of your site. Both inbound and outbound links count for topical relevance. 


On the other hand, links from or to your pet site from the Gold IRS site home mortgages, portable generators and weight loss would be topically irrelevant. Links like these may hurt your search engine rankings. At the same time, links play a role in determining your site’s relevance and your site’s topic. What is usually not discussed a lot is the relevance of your niche content. Google looks at two things among the hundreds of other factors when it ranks a site for a keyword.

  • The site’s relevance as a whole to the keyword and 
  • The relevance of the individual page to the keyword. 

For instance, Suppose you want your site to rank for the phrase "best golf balls" in addition to links from Authority sites about "golf balls". You need to ensure your site’s central theme is topically relevant to the phrase "golf balls", and the individual page you want to rank is very relevant to "the best golf balls". There are two things you can do to make your site more relevant topically. Group closely related pages together in categories for greater topical relevance of the site. And use LSI keyword phrases to make your pages very relevant for greater page relevance. 

In short, both your site and each page on your site need to be relevant to the keywords. You are aiming to rank high. We will discuss using LSI or latent semantic indexing keywords. Later. 

But most webmasters focus exclusively on linking to and from the relevant High Authority sites but do not pay much attention to making their sites and pages very relevant to whatever they are trying to rank, for instance. Suppose site A has the following pages. 



Can you tell the website’s central theme from the list of pages it has? 

Neither can Google; thus, none of the pages on the site will rank high because Google will not know what the site is about. It has no relevance to any topic. There are a surprisingly large number of sites on the internet that are set up this way and sadly. 
Although many of them Good content. No one ever sees them because they do not rank for any searches. Your pages on "best golf balls" or how to set up a Gold IRA may be very good. But they will not rank high because the site is not about Gold IRA or golf balls. For this kind of a site to rank high, you will need possibly tens of thousands of pages on your site, and a very high domain Authority and both of these are well beyond the average webmaster. 

On the other hand, take a look at the list of pages 


On this site, just by looking at this list of phrases. You can immediately say the site is mainly about "golf". Further, the site has three silos or categories "golf balls", "golf clubs", and "golf bags" since the site is divided into three distinct silos. The site is relevant to all three "golf balls", "golf clubs", and "golf bags". 

Now, let's suppose Google has to pick a page to rank in for the search "best golf balls". We have just seen site B and site A both the sites have a page about the "best golf balls". 

But Google will most likely pick the page from site B. The central theme of site B is about "Golf", and so site B is topically more relevant to the search "best golf balls" than site A 

But that's not all. Site B is also very relevant to "golf clubs" and "golf bags" as well. So, site B will rank for phrases related to "golf balls", "golf clubs", and "golf bags" while site A will not rank for any search. Site A will need lots of strong links to rank for anything because it is not relevant to any search. 

You will need to use brute force methods to push it up the rankings and Brute force methods like resulting in dangerous link-building techniques. Do not always work. On the other hand, site B will only need a relatively gentle push. It will need fewer and less powerful links to compare to site A, and we'll end up ranking better than site  A

This is what siloing can do for you. It can make your site topically relevant to whatever keywords you want to rank for? And your site will rank for a lot more phrases than it otherwise would. Siloing is not just a way to organize the pages on your site. Of course, it's an excellent way to manage site content, but it also helps your website rank better for many phrases you want to rank. Sites built using Silo architecture perform better in search engines and are easier for users to navigate.


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