The importance of Silos of a website. Silos are a way of grouping closely related pages into distinct categories or sections on your website. If you build a website this way, you will rank for many more phrases than you otherwise would. Silos are perhaps the most logical way to organize pages on a website. This is not something unique to websites. Even Pages within most books are organized this way. For instance, consider a book on world history with the following chapters.
Within each chapter, you have the following pages.
Chapter: 1: The black death sweeps Europe
- Hygiene in medieval Europe
- The plague arrives
- Effects on the Church and birth of science
Chapter: 2 Columbus Discovers America
- The first voyage
- The Second voyage
- The third voyage
- The fourth voyage
Chapter: 3 Spanis Conquest of the Incra Empire
- The third voyage
- Civil war
- Fall of the Incas
- The revolt of the Incas
Chapter: 4 American war of Independence
- The battle for New York
- Victory at Saratoga
- The southern war
- Victory!
Chapter: 5 World War 2
- The treaty of Versailles
- The rise of Hitler
- Blitz Krieg
- The fall of Paris
- Battle of Stalingrad
- Fall of Hitler
Chapter: 6 Indias Struggle for freedom
- The first war of Indias Independence
- Fall of the Mughal Empire
- Rise of Gandhi
- Quit India Movement
- Freedom at midnight
Now, this seems like a logical organization of topics. If you want to read about George Washington or the Declaration of Independence, you will know you need to go to the chapter on the American war of independence.
If you want to read about Mahatma Gandhi. You know, you should go to the chapter on India's struggle for freedom. You know where to look for relevant information because the book is organized in a way that is logically consistent.
On the other hand, this was how the book was unorganized. You most certainly will not even try to make sense of what the book is about. Even if the individual pages are brilliantly written, you still may not want to use it because searching for anything within the book is hard. And just looking at all the disjointed topics make you feel very unpleasant about the book. If It has no chapters, and pages are scattered all over the book without even a semblance of any kind order.
It's all jumbled up. In the second example, If all the pages are still there, but it's tough to know what the book is about, and searching for topics is a nightmare. You certainly would not consider such a book a resource. We can depend on when you need information. This is exactly how search engines feel if your website is disorganized.
When you have a website in which pages are scattered all over with no semblance of order, search engines cannot get to know what the site is about the result. They will not rank the pages of the site high in the SERPs.
Search engine results from pages, and your disorganized web site will not rank as highly as it should go. You might have excellent content. This is why you want to organize the topics on your website with indistinct silos or categories. Just like you would want to see Pages within a book group in two distinct categories or chapters.
For instance, suppose you are building aside about golf. You will organize the site pages into two distinct categories:
- Golf balls,
- Golf bags, etc.
You would want to think of each category or Silo as a chapter in a book. The category golfballs would have Pages only about golf balls. You do not want to discuss anything about golf courses or golf shirts or anything else here.
You are organizing Pages this way to maximize the racking power of every single page in the category. Every single page in the category golf balls will be only about golf balls and nothing else. Putting Even one unrelated page about anything other than golf balls in this category will dilute every page’s ranking power in the category.
Would you put an article about the Battle of Berlin in a chapter discussing the fall of the Inca Empire fall? You most certainly wouldn't. Similarly, every page in the category golf bags will be is only about golf bags and nothing else.
If you put even a single page within this category that is not about golf bags, then every page will suffer. They will not rank, and otherwise, would Silos help every page on your website rank better if they are implemented the right way. That's how important silos are.
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